How Somaé began

I wanted to be the interruption.

A break from routine. I kept thinking about how ordinary cleansing the body had become, something we rush through, alone, without really being with ourselves. I wanted to find the space inside it. The place where water meets you, and nothing else is asked of you.

When I traveled to Japan, I ended my days immersing myself in an ofuro, the Japanese bath, deeper and hotter than what I knew. Something happened in that water, or something was finally allowed to. The Japanese have a word for it: Ma. The pause between things, honored rather than rushed through. I wanted to bring that home.

At first, I tried to import the minerals themselves, as if the minerals were the practice. They weren't. The onsen is the practice. The water is only what makes it possible to stay in it. Japan has spent centuries refining that understanding, holding the same intention in something as ordinary as bathing.

So I found a maker in Japan who understood what I was trying to do.

For the soak: magnesium sulfate, bentonite clay, jojoba oil, and a subtle Sakura scent, the onsen made into something that could meet you wherever your water is. 

For the wash before it: a gentle amino acid cleanse, a prelude or a conclusion, depending on where you are in your day.

The practice was always the Ma. The product is just the ingredient story. I built this so you could have your own interruption, your own pause, wherever your water is.

You are my why. Let's immerse together, and bathe in Ma.

In stillness,
Maria Hagiwara, somaé founder

01

The practice first

The philosophy came before the product. The mineral followed the intention.

02

Made in Japan

Both products manufactured in Japan. Tradition, lineage, craft.

03

Two products

An Epsom Clay Soak and an Amino Body Wash. No more, for now.

Stay in the practice.

The philosophy came before the product. The mineral followed the intention.

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